Retro Route

Professionals, said: "The financial crisis, consumers what they want than those shine lights of products, for the luxury brand is best positioned in terms of institution and history. Luxury brands to customers deliver an idea: their products are a long-term value. This is in feedback to increasingly cautious approach to consumers. "

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Prada (PRADA) - has recently fired a 708 writings dedicated apt acquaint their own history, the content of the cardinal accent in the elapse 30 years, merely likewise marks the general trend namely behind recollect.

LV - launched in the spring purse is to procreate the aboriginal style 100 years antecedent.
Dior (Dior) - re-deployment of the 50's classic scent, is that René Gruau depicted in the advertisement that a, flavor, including Eau Fraiche (1953), Vita (1956), Dior ella (1972), as well as Dioressence (1979).

Hermes (Hermes) - 4 Yue 3 conference in Paris systematized by the Equestrian Grand Palace show, which highlighted the brand's history: 1837, brand-building, starting with an equestrian equipment brand,Nike Air Max 360 BB Low in a Mint Green Colorway, is now an internationally popular luxury brands, it shows deep history.

GUCCI, President and CEO Patrizio di Marco, said: "Consumers now for luxury brands to accept more careful approach. If we are not a part of history for a company, it ambition be a major blunder. It is period we come to show its own brand of history good time. purchasers to buy something not along a half a year or unpopular Bu Xingle things he ambitions us to invest substantial amount to products. "

Take a see by what big names are catching the recent retro route:

Why did it all to the past to move closer to it?

In truth, this is no merely LV 1, Europe's important elegance goods companies were all re-launch of these classical productions, which would be to use the mark of cultural heritage to a direction to communicate with clients, but also in the temptation to crack down above those who undergo from fiscal crisis the purchasers.

GUCCI narratives with the European equestrian accident dates behind to 1921, but this is 80 years since the premier adjoin between the 2.

These days, Twitter above LV (LOUIS VUITTON) enthusiasts shouted the brand recently launched the product in 1896, some resemble the birth of monogrammed canvas sack, and some like most of namely section of the 1930 logo published LV handbags, in short with the momentary feminine stars in the vip party's wear another.

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